joe boxer

Welcome to our family

Brand Story

Joe Boxer was founded by Nick Graham twenty years ago with the very simple idea of taking the most basic elements of men’s clothing and remaking it to reflect humor, fashion, and popular trends. With disruptive marketing tactics and witty personality, Joe Boxer gained fame and recognition for the fun and comfort it brings to the whole family. The brand has since gone to mass appeal as its products engage consumers, allowing them a chance to feel, identify with, and be a part of the brand.

Cathay for Joe Boxer

Joe Boxer has expanded into women and kids clothing and has grown way beyond its origins in underwear and spread into other merchandise such as accessories, home, products for bed, bath, office, recreation, and sports products. Today, Joe Boxer, is a true lifestyle brand providing contagious entertaining fun for your family and friends. Cathay is here to support the Joe Boxer mission in upholding that lifestyle.



Mission Statement

Joe Boxer has always had a brand goal to make every day fun and everyone smile. The new collections will echo these same values with an aspiration to make our Earth smile.